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Innovative Tools and Technology

Award Winning Technologies that Matter

At Royal LePage, we continually strive to innovate in ways that matter to you. We provide brand and marketing tools to ensure that Royal LePage is well promoted in the market nationally and locally, recruiting technologies to facilitate your organic growth, and business management technologies to help you manage and profitably grow your business.

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    Brand and Marketing Technologies

    National Website: Our feature and content-rich national website, www.royallepage.ca, is accessed by hundreds of thousands of Canadians looking to buy or sell their homes. Powered by Google’s search functionality and rich with neighbourhood data, the website promotes the brand, reinforcing our core brand values of trust, innovation, collaboration, service excellence and support in consumers and agents’ minds.

    Broker Website: You are provided with a Royal LePage branded local brokerage website when you join.

    Smart Studio: You will have access to hundreds of branded print, email and multimedia pieces to promote your brokerage, as well as recruit new agents.

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    Recruiting Technologies

    Royal LePage Intranet: The Intranet is the central hub of all of our services and serves as an effective recruiting tool to showcase all that Royal LePage has to offer when speaking with prospective agents.

    Recruiting Leads: We provide an online Real Estate Career Matcher on www.royallepage.ca so that any prospective agents interested in joining Royal LePage are directed to you.

    Royal LePage University: We provide online courses so that agents can improve their sales, customer service and technology skills, which is a highly valued tool in the recruiting process.

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    Business Management Technologies

    Benchmarking Tool: We have partnered with LoneWolf to bring you the Real Estate Profit NavigatorTM tool which allows you to benchmark your financials, improve your overall profitability and explore various ‘what-if’ scenarios.

    Customer Relationship Management (CRM) Tool with Broker Dashboards: We have also partnered with Salesforce, the world’s leading CRM, and winner of CRM Magazine’s mid-market CRM and Fortune 100’s fastest growing and best companies to work for, to bring to you a Royal LePage-specific real estate version of Salesforce. The brokerage-specific version allows you the option of setting company-level action plans if you’d like to provide a standardized method for agents to work with buyers, sellers and past clients. It also allows you to track the performance of your agents if they are all also using the system. The CRM will give you new management tools and valuable intelligence into your business.