Royal LePage® wins silver at the SQPRP Gala for its 2023 Winter Recreational Property Report
MONTREAL, MONDAY, JUNE 3, 2024 – Royal LePage is proud to announce that it was awarded a Silver Award on May 29th at the prestigious Gala 2024 of the Société québécoise des professionnel.les en relations publiques (SQPRP) for its 2023 Winter Recreational Property Report, as part of the strategic component – external public relations program. This recognition highlights Royal LePage’s excellence in communications and market analysis. Royal LePage is the only real estate firm to have earned recognition in this contest.
Since the COVID-19 pandemic, there has been a growing demand for in the recreational property market. In this context, Royal LePage seized the opportunity to raise its profile and inform the media and consumers by publishing the 2023 Winter Recreational Property Report, which offers a detailed and hyperlocalized portrait of price and sales trends, by property type, among Quebec’s 10 most popular ski regions. The public relations campaign attracted considerable media attention, with a total of 70 articles and reports published in November 2023, generating nearly 100 million media impressions – a record for this annual study. Many of Quebec’s leading media outlets covered the story, as did a long list of regional media.
The report’s success is due to its ability to provide increased visibility for Quebec’s regional real estate markets, including those that typically receive lower media coverage. Statistical data on property prices and sales in the main markets surrounding Quebec’s ski resorts were gathered through Centris, and price forecasts were produced for each market. A provincial overview completed the analysis, providing an overview of current and future trends.
The media coverage and performance indicators of all communication tools greatly contributed to reinforcing Royal LePage’s positive reputation, both with the general public and the industry, positioning the brand as an insightful and credible player in the recreational real estate sector. The process also allowed Royal LePage to stress the added value of having a real estate broker involved in a recreational real estate transaction, so as to be aware of the specifics of zoning, septic installations, short-term rentals and more.
“We are honored to receive this distinction from the SQPRP,” said Roseline Joyal-Guillot, Director, Marketing and Communications, Royal LePage. “Every year, Royal LePage publishes more than twenty market reports on a variety of real estate-related topics. This award recognizes our commitment to providing relevant and reliable information on the Quebec real estate market so that consumers can make informed choices. This report would not have been as successful without the input of our many regional experts, who contributed extensively to the analysis and enhanced the report by granting dozens of media interviews in their respective markets.”
About Royal LePage
Serving Canadians since 1913, Royal LePage is the country’s leading provider of services to real estate brokerages, with a network of approximately 20,000 real estate professionals in over 670 locations nationwide. Royal LePage is the only Canadian real estate company to have its own charitable foundation, the Royal LePage® Shelter Foundation™, which has been dedicated to supporting women’s shelters and domestic violence prevention programs for 25 years. Royal LePage is a Bridgemarq Real Estate Services® Inc. company, a TSX-listed corporation trading under the symbol TSX:BRE. For more information, please visit www.royallepage.ca.
Royal LePage® is a registered trademark of Royal Bank of Canada and is used under licence by Bridgemarq Real Estate Services® Inc.
For more information, please contact:
Dominic Blais
Hill & Knowlton for Royal LePage
438-988-6382
dominic.blais@hillandknowlton.com
