Royal LePage Survey: 79% of real estate professionals would advise their clients to sell this winter rather than wait until spring, as demand continues to outstrip supply
- 93% of survey respondents in British Columbia said they would advise their clients to sell this winter, rather than wait until spring; the highest in the country, followed by Quebec (87%)
- Nationally, 82% of those who would recommend selling this winter said the main reason is a lack of housing supply coupled with high demand in their region
- Nationally, the number of survey respondents who would recommend selling this winter is 15 points higher than those who would have recommended it prior to the pandemic (64%)
TORONTO, November 1, 2021 – According to a recent Royal LePage survey of more than 950 real estate professionals from across Canada, the commonly held belief that it’s best to wait out the winter and list in the spring has been turned on its head this year, given the current strength of the seller’s market. Seventy-nine per cent of survey respondents, who indicated a seasonal preference for selling, would advise Canadians looking to sell their homes to list this winter, rather than wait until spring. This represents a 15 point jump from the percentage of respondents (64%) who would have recommended selling during winter months prior to the pandemic.
“Last year, we saw one of the busiest winter markets in our history and with demand continuing to climb, this winter will be another very active market in British Columbia and across the country,” said Adil Dinani, sales representative, Royal LePage West Real Estate Services in Vancouver. “Our housing supply is terribly inefficient and simply can’t keep up with demand. Even if there are fewer buyers in the winter, it is unlikely there will be enough inventory on the market to satisfy demand.”
Nationally, and across all regions surveyed, the primary reason Royal LePage real estate professionals advise not waiting for the spring market to sell is that there is currently more demand than supply in their local market (82%). Only 7 per cent said their primary reason for recommending a winter sale is that demand will peak this winter and be softer in 2022.
“Few people realize that January is one of the best times to list a property,” explains Marc Lefrançois, real estate broker with the Lefrançois team, Royal LePage Tendance in Montreal. “The first homes to be listed after the holidays are highly sought-after, and this year more than ever, the imbalance between supply and demand is favourable for sellers, as inventory shortages persist. As there is still some uncertainty surrounding the economy and a hike in interest rates is expected in 2022, I would recommend my clients not wait until the spring to sell.”
Provincially, respondents in British Columbia (93%), Quebec (87%) and Atlantic Canada (85%) were most likely to advise their clients to market their property this winter. Of the three largest urban centres, Greater Vancouver (87%) had the highest number of respondents urging sellers not to wait. Prior to the pandemic, 65 per cent would have recommended a winter sale. This was followed by 86 per cent in the Greater Montreal Area (76% prior to pandemic) and 71 per cent in the Greater Toronto Area (58% prior to pandemic).
“When deciding the best time of year to list your home, there are many important factors to consider. But if you are not under any time constraints, current market conditions in the Toronto area are favouring the seller, which is not typical most winters,” said Tom Storey, real estate agent, Royal LePage Signature Realty in Toronto. “While we expect another brisk spring market in 2022, homeowners today have a lot of flexibility as demand continues to significantly outstrip supply.”
Royal LePage has real estate professionals in markets across Canada that can speak to the survey results. Please reach out if you would like to coordinate a media interview.
Royal LePage Survey: Sell in winter or wait until spring? Chart: rlp.ca/table_selling-in-winter
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About the survey
The Royal LePage Advisor Survey was an online poll of 956 Royal LePage real estate professionals from across Canada. The survey was conducted between October 22, 2021, and October 25, 2021. National totals are weighted by population of the surveyed regions.
About Royal LePage
Serving Canadians since 1913, Royal LePage is the country’s leading provider of services to real estate brokerages, with a network of more than 19,000 real estate professionals in over 600 locations nationwide. Royal LePage is the only Canadian real estate company to have its own charitable foundation, the Royal LePage Shelter Foundation, dedicated to supporting women’s and children’s shelters and educational programs aimed at ending domestic violence. Royal LePage is a Bridgemarq Real Estate Services Inc. company, a TSX-listed corporation trading under the symbol TSX:BRE. For more information, please visit www.royallepage.ca.
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North Strategic on behalf of Royal LePage
 The Royal LePage Advisor Survey was an online poll of 956 Royal LePage real estate professionals from across Canada. The survey was conducted between October 22, 2021, and October 25, 2021. National totals are weighted by population of the surveyed regions.