- what we offer
- Technology & leads
Technology that drives results
We believe there’s a better way to do real estate, one that puts powerful technology in the hands of agents to help them work smarter, generate more leads, and grow profitable, sustainable businesses.
We believe there’s a better way to do real estate, one that puts powerful technology in the hands of agents to help them work smarter, generate more leads, and grow profitable, sustainable businesses.
One ecosystem.
Total support.
At Royal LePage®, you’re backed by smart, connected technology that helps you grow your business. Our national marketing program drives leads to royallepage.ca, flowing directly into Smart Leads™ and your rlpSPHERE® — a powerful platform for managing leads, marketing, and day-to-day tasks.
Everything works seamlessly with rlpNetwork™ and Google Workspace, keeping you organized, efficient, and ready to focus on your clients.
Canada’s most visited real estate company website
Our national website, royallepage.ca, is more than a brand asset – it’s a powerful lead engine for our agents. With more than 33 million visits annually, it generates over 198,000 leads* which are automatically distributed to our network.
Buyers can explore listings with intuitive tools like School Search and Travel Time to find homes that fit their lives. Sellers can utilize QuickQuote™, our property estimator tool, offering home valuations with ease.
With high-intent visitors, built-in lead forms, and smart lead routing, royallepage.ca delivers a steady stream of qualified leads and positions our agents as the trusted local real estate expert from the very first interaction.
*Google Analytics Users Sept. 2024 to Aug 2025. Inside Real Estate’s Internal Lead System and the Roval LePage® Smart Leads™ System August 2024 to July 2025.
Real stories. Real success.
Generate business faster with smarter leads
The Royal LePage® Smart Leads™ program is an end-to-end lead management solution designed to automate your activities and exponentially improve your conversion rate. The system works in real-time, so you can jump on new opportunities the moment they come in.
It’s all powered by our intelligent routing system and fully integrated with the rlpSPHERE tech ecosystem, which means your follow-up is automated, engagement is tracked, and conversions happen faster. With real-time notifications and built-in accountability, every lead gets the attention it deserves so you can stay focused on what you do best: building stronger client relationships.
With Smart Leads, Royal LePage agents close more deals faster by using predictive lead scoring that tracks real engagement, not just form fills. Whether it’s a serious buyer or a curious seller, your best opportunities surface first—allowing you to prioritize your time accordingly.
Technology that works 24/7
rlpSPHERE® isn’t just another CRM—it’s your business accelerator. Powered by BoldTrail and Canadianized exclusively for Royal LePage, this leading-edge technology helps you generate, nurture, and convert leads with AI-driven automation.
Your free branded website is fully integrated with lead capture tools, search functionality, and behavioural automation. The Smart CRM prioritizes your hottest leads, while prebuilt Smart Campaigns make it easy to nurture your contacts.
Looking to scale? Build custom landing pages, launch targeted digital ads, and monitor your results with real-time analytics. Our platforms work 24/7 to help you build a scalable, client-first business.
rlpNetwork™
Everything you need, all in one place. rlpNetwork™ is your personalized and secure gateway to the Royal LePage ecosystem. From rlpSPHERE to training and marketing resources, our intranet keeps you connected, organized, and efficient.
Google Workspace
Your Google Workspace comes complete with a @royallepage.ca Gmail account, and the full suite of productivity products including Google Drive, Calendar, Chat, and your AI assistant, Gemini. You get the full package to collaborate with clients and colleagues from anywhere.
Tech training that keeps you ahead
The right tools are only as powerful as your ability to use them. That’s why we don’t just hand you technology—we teach you how to win with it.
Through live webinars, on-demand videos, and 1-on-1 workshops, we walk you through everything from social media campaigns to advanced automation strategies.
The pace of the rlpSPHERE Bootcamp was great, as the content was practical and relevant. The team was highly knowledgeable, and every question I had was answered clearly.”
Jade Brown