- why join us
- Technology & leads
Technology that fuels brokerage growth
We provide broker/owners with a suite of advanced technology and lead generation platforms that give agents what they need to grow their business and stay loyal to the brand.
One ecosystem.
Total support.
At Royal LePage®, you’re backed by smart, connected technology that helps your agents grow their businesses. Our national marketing program drives leads to royallepage.ca, flowing directly into Smart Leads™ and rlpSPHERE® — a powerful platform for managing leads, marketing, and day-to-day tasks.
Everything works seamlessly with rlpNetwork™ and Google Workspace, keeping you organized, efficient, and connected.
Canada’s most visited real estate company website
Our national website, royallepage.ca, is more than a brand asset – it’s a powerful lead engine for you and your agents. With more than 33 million visits annually, it generates over 198,000 leads* which are automatically distributed to our network.
Buyers can explore listings with intuitive tools like School Search and Travel Time to find homes that fit their lives. Sellers can utilize QuickQuote™, our property estimator tool, offering home valuations with ease.
With high-intent visitors, built-in lead forms, and smart lead routing, royallepage.ca delivers a steady stream of qualified leads and positions our agents as trusted local real estate experts from the very first interaction.
*Google Analytics Users Sept. 2024 to Aug 2025. Inside Real Estate’s Internal Lead System and the Roval LePage® Smart Leads™ System August 2024 to July 2025.
Grow faster with smarter lead support
The Royal LePage® Smart Leads™ program is the most comprehensive and best-performing online lead solution in the industry. Our program delivers incremental revenue opportunities for your brokerage, bolsters retention, and attracts top-producing agents.
- A national, online lead close rate that performs 4 times better than the industry average*.
- Business analytics to track, manage, and coach the right behaviours and actions.
- Dedicated account management, training, and support to optimize returns.
- Automated rlpSPHERE® Smart Campaigns to create monitored engagement and improved conversion.
- * Royal LePage® Smart Leads™, cumulative Smart Leads quarterly Broker Dashboard.
Technology that supercharges your business
rlpSPHERE is more than a CRM – it’s your agents’ entire business in one intuitive platform. Powered by BoldTrail and Canadianized exclusively for Royal LePage, this leading-edge technology is designed to accelerate agent workflows and drive results.
With our digital-first solution, leads are generated through:
- Free branded websites, including custom landing pages, search capabilities, and lead capture forms
- Smart Numbers, the Open House, and rlpSPHERE mobile apps
- Optional Facebook advertising, including AI advertising and retargeting campaigns
- Optional Google pay-per-click ads and display retargeting ads
With rlpSPHERE, you’re not just offering tools—you’re offering a fully connected technology platform that attracts and retains the agents who are serious about success.
“My close rate has definitely increased with rlpSPHERE, so I’ve moved all my contacts over.”
Vanessa Moore, Sales Representative
Royal LePage® NRC Realty, Brokerage
rlpNetwork™
Everything you need, all in one place. rlpNetwork gives you and your agents a personalized and secure gateway to the Royal LePage ecosystem. From rlpSPHERE to training and marketing resources, our intranet keeps you and your agents connected, organized, and efficient.
Google Workspace
Your Google Workspace comes complete with a @royallepage.ca Gmail account, and the full suite of productivity tools, including Google Drive, Calendar, Chat, and your AI assistant, Gemini. Your team will benefit from secure, cloud-based collaboration and communication tools available anytime, anywhere.